FEMA and Ad Council Focus on Disaster Preparedness in Black Communities with Latest Public Service Announcements

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Creating a lasting legacy – that’s the message from the Federal Emergency Management Agency (FEMA) and the Ad Council’s latest PSA Accessibility and Readiness campaign, which will focus on Black and African American communities nationwide. .

“Black and African American communities often suffer the disproportionate impacts of disasters. It’s something we need to work to change, and it starts with how we prepare,” said Administrator Deanne Criswell. “Our Ready 2022 campaign speaks directly to the communities that need our help the most and deserve equitable access to preparedness resources that protect people and property. By continuing to advance accessibility and cultural competence in our preparedness messaging, we can ensure everyone is prepared when disaster strikes.

The new PSAs will focus on reducing the gaps in exposure to climate impacts by encouraging these communities to protect themselves through disaster preparedness. A 2021 Environmental Protection Agency (EPA) report determined that socially vulnerable populations — including black and African American communities — are likely to be hardest hit by climate change. These communities face, for example, a 10% higher risk of living in areas with the highest inland flood damage resulting from global warming.

“Preparing for disaster is not just about protecting people and property, it’s about safeguarding the lives we’ve built and the legacies we’ll leave for our children and generations to come,” he said. Deputy FEMA Administrator Erik Hooks. “With this campaign, FEMA reaffirms our commitment to fairness and says loud and clear that every community deserves to be protected from harm.”

The campaign focuses on developing a plan, building a kit and educating communities on how to work with their families to prepare. This will be the culmination of FEMA’s Ready Campaign and National Preparedness Month. Criswell attended Howard University last week to kick off these events.