Muji launches new set of disaster preparedness kits


Known for his simple and straightforward designs, Muji has transformed beyond a mark of minimalism into a true lifestyle. From sustainable snacks to homes, it looks like a retailer’s powerhouse has products covering all aspects of life, and unsurprisingly, Muji also recently relaunched its own line of disaster preparedness kits.

Called “Itsumo Moshimo” or literally “The Always If” in English, the kits come in undecorated and uncomplicated packaging according to standard Muji tradition.

In total, the retailer will offer three kits, which differ in size depending on the specific Muji products included, and the products themselves are all useful items to have in an emergency.

The first and smallest kit, called the “Portable Set,” contains a small selection of products and will be priced at 990 yen. This kit contains bandages, a plastic pouch, antibacterial wipes, face masks, a special Itsu no Moshimo handkerchief, as well as an emergency contact guide. For the emergency contact guide, there are even instructions on how to contact local authorities, whether you are using a smartphone or a phone booth.

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Then the second kit is the “Take Out Set”. The on-the-go set includes all of the items in the portable set plus a space blanket, earplugs, headlamp, and shoulder bag to store everything. Priced at 3,990 yen, this kit also comes in a waterproof package and with a handle for easy grabbing in case you need to rush out of the house during evacuation.

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Finally, the third and largest kit offered by Muji is the “furnish together”. All of the items included in the portable set and the on-the-go set are available in this kit, and the furniture set will also include gloves, mini candles, emergency toiletries, and towels. Compared to the other two kits, this one comes in a sturdy cardboard box instead. With 15 items in total, the Furnish Set will retail for 5,490 yen.

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In addition to the three main kits, Muji will also sell separately an 11 pocket parka and the special handkerchief from the “Itsumo no Moshimo” collection. The parka is waterproof and designed to keep you warm in case you feel homeless after a disaster, and the handkerchief comes with a whimsical graphic showing all the ways it can be used. They will be sold at 6,990 yen and 490 yen respectively.

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All kits and items sold separately can be found at your local Muji store in Japan. In addition, Muji will launch a “Itsu no Moshimo” series where every month a new product will be released related to disaster preparedness, and you can learn more about it. here. Finally, given the differences in disasters by region, disaster preparedness may seem different to you, so be sure to consult with your local authorities on the appropriate measures as well as where to best evacuate if the situation arises. requires it.

Source, images: PR Times, Muji

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