Digital financial services leader PayMaya was approached by Oxfam to provide preventative cash assistance to residents of Tamontaka villages 1-5 in Cotabato town after floodwaters in the region hit the system activation threshold early warning.
More than 950 Tamontaka residents have received financial assistance worth P 2,000 through their iAFFORD (Inclusive and Affordable Financial Facilities for Resilient and Developed Filipinos Project) card powered by PayMaya to help them prepare for any possible disaster in their area due to heavy flooding.
The financial assistance was part of Oxfam’s Building Resilient, Adaptive and Disaster Ready Communities program and projects to strengthen urban preparedness through the intensification of preventive actions and emergency interventions in the towns of Cotabato. and Kidapawan.
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Oxfam, in collaboration with PayMaya Philippines, People’s Disaster Risk Reduction Network (PDRRN), PLAN International, Global Parametrics and the local government of Salcedo, Eastern Samar worked together for the implementation of the B-READY program.
Under the B-READY program, smart data is used for the community’s early warning system. Even before a typhoon hits, digital money transfers are paid directly to the PayMaya accounts of identified beneficiaries, allowing them to better prepare. Recipients use the funds to purchase essential goods from local PayMaya QR and card-compatible merchants or for telecom and utility bills through the PayMaya app. They can also withdraw funds through Smart Padala outlets in their communities.
âDigital cash transfers have proven to be the fastest way to deliver humanitarian and financial assistance to the most vulnerable. And PayMaya is happy to be a platform for Oxfam to provide immediate cash assistance to the people of Tamontaka to help them make the necessary preparations before the disaster, âsaid Shailesh Baidwan, President of PayMaya.
PayMaya and Oxfam have been working together since 2018 to increase the resilience of communities in disaster-prone areas by providing financial assistance through the PayMaya e-wallet and Smart Padala outlets. At the height of the pandemic in 2020, Oxfam expanded its partnership with PayMaya allowing beneficiaries to receive donations through the PayMaya donation site, PayMaya QR and the PayMaya app.